Tuesday, 17 July 2012

Evaluation of press pack

Strengths, Weaknesses, Opportunities, Threats. Evaluation time already? Lets crack on.

So my strengths on this project were probably, well I can't think of any strengths, I don't see how you can have strengths at finding interviews and posters but I can tell you about my weaknesses. My main one being straight up lazy, I just don't like work, which I know isn't good but I'm being honest. Now because I'm lazy and don't like work, this little concoction made me leave everything to the last minuet which in turn gave me less time to try out different ideas and I had to do things that would probably be either quick or easy. Believe me I've learnt my lesson and I will not be doing this again. The fact that I write how I talk is probably a bad thing too, especially in an evaluation. Being formal is just so formal. I'm also not very good with programs like Photoshop, which made it hard to make a poster and DVD sleeve, there's just too many numbers and I get confused.

But I suppose a strength would be that I'm quite imaginative so I can always have ideas for DVD sleeve, poster, trailers and what not. The interview was fun to do, I liked being famous for a moment. Even if it was me interviewing myself.

Thanks to this project I got a chance to read through some interviews I was interested in, all of them I posted on blogger, which I might not have got to otherwise. That was a good opportunity.

I was threatened by the amount of work I had to do. The worst of the threats was the programs i was trying to use that kept collapsing on me. Every time I tried to use premier pro, it just said no and turned off, when I tried to download the sleeve to edit mine onto, it wouldn't work. I tried downloading it from different sources but that didn't work either. Just technological things like that got in the way, it was frustrating but I just had to change my game plan in the end, which was why I did a poster instead of sleeve. Also because the poster was already made a while ago and hidden away in some old files. Nothing to hard to handle.

Interview with Sebastian White.

We're all familiar with the White brothers films. The Contingency plan, Cold light. The brothers are famous for writing films together with Tom White directing and Seb acting somewhere in them, but this summer will show the dawn of Seb's solo film career. Sebastian white has written, directed and starred in his upcoming highly anticipated action thriller "Distortion", we caught up with him on set for a quick interview.

Well this film has certainly got a lot of attention, the internet seems to be having a frenzy over it, how do you feel about all the attention, do you feel like you need meet peoples high expectations?
(Laughs) Yeah it's madness isn't it? I don't often go on the internet, but it's hard to avoid it sometimes, it does seems like its everywhere at the minute. Um, yeah hopefully I'm not going to disappoint anyone with my film, its quite different from Contingency.

Would you say its more like cold light? They were a little different, you were very different in both.
Well I had different characters, they had to be different! (Laughs) I would say its more like light cold light but with less action. People are expecting an action film, I suppose that was my fault with the trailer. Too be honest if I had to compare it to a film I would say its more like Seven (1995) It is a psychological thriller with guns in it, I just don't want to people to walk out the cinema thinking "well that was crap" because they were expecting an action film.

Your'e brothers got a new film in the making too hasn't he? Has your solo career made things difficult between you both? I mean your known as partners in the industry.
Not at all, I actually wrote this film years before we were famous and he's helped me all along the way. I remember we were having dinner at his place when he said to me "You know what, you should totally make that film of yours now", so if my career dies after this you can blame him (laughs)

Even with you using his most favoured actor?
Are you talking about Sam? Yeah Sam (Goodall), Tom and myself have been friends since college, I don't think he'll care, Sam definitely doesn't care, it's two pay checks right?

Can you tell us anything about Tom White's film?
No can do, sorry mate, if I did, I swear to god he would bust through that wall in a bus and kidnap us both.

So it's a film set in America, but you've chosen to have the premier in London, what made this decision?
Well it's my homeland isn't it? And it's Sam's, I just thought it would be nice to have it shown at home.

Well it's been a pleasure, I best let you get on with what you're doing.
I'm not doing much, but yeah thanks, it's been fun.

Distortion is out 17th of August and will be reviewed in the next issue. Interview by Dan Jolin

Friday, 13 July 2012

Press pack proposal/response


For Advertising my thriller I intend to create a DVD cover sleeve and an imaginary interview in a magazine with myself. Dreams do come true. But before I do either of these things I will need to do a little bit of research, so I'm off to look at a few magazine websites and DVD covers, and I'll report what I find momentarily.

Here is an Interview with Christian Bale on The Dark Knight rises. http://www.empireonline.com/interviews/interview.asp?IID=1529

And here's another from Gary Oldman from the same film. He seems like a real nice guy. http://www.empireonline.com/interviews/interview.asp?IID=1527

These were both from Empire, this next one is from Total Film
This is Andrew Garfield on The Amazing Spider-Man

Here's a couple pictures of magazine interviews from TotalFilm and Empire

Here's an Image from a TotalFilm magazine Interview With Richard E Grant (Left)
And an Empire magazine's Interview with Christian Bale (Below)
Now after some intense reading of interviews, I'm supposed to show you some DVD covers I've found. Well here you go, some inspiration to my work I suppose.


Inception DVD sleeve. I think it works well, the cover has all the main characters holding guns and looking cool with a city bending over them, then on the back it has a series of screen shots from the film neatly placed around the blurb.




Iron man DVD sleeve. Personally I think this one works better than the Inception Cover, the front cover is cleverly put together with all the characters standing next to the iron man suit with a little explosion and a couple of jets flying after iron man. A bit of action with a few dramatic looks. The back of the sleeve is a dramatic pose from Robert Downey Jr. with the half finished suit behind him, next to him is the blurb and underneath them both are roughly six pictures all lined up. Its good.

The Dark Knight. This is good, better than inception, but not as well laid out as iron man. Dramatic pose from batman in front a building with a burning bat symbol on it, which is cool, but that's one thing with films that annoy me, when they show things that don't happen. so I don't know, its kind of false advertising, what if you bought it looking forward to a scene where the joker blows a bat symbol out of a building to get the bats attention? Anyway, the backs good, picture of batman holding a batarang next to the blurb, underneath that there's 3 or 4 screen shots from film, under that a picture of the joker looking menacing, it all works fabulously.

Looking at all these have got me pumped to make my own, so I'm off to do that, see you in a bit.

*10 minuets later

OK so the software I'm meant to be using isn't working for me, so now instead of making a DVD sleeve I'm going to make a poster. Here's some posters to show the research I did.



This is the teaser poster for The Dark Knight Rises, a very clever poster not showing much, but still telling you its about Batman, with the buildings falling apart it gives you the sense that there's going to be a lot of action scenes.
This is the teaser poster for Quantum of solace, this poster actually Says 007, that makes it obvious its a James Bond film, Bond famously uses a pistol, so showing his shadow holding a rifle could mean that there's going to be a lot more action than there usually is in a bond film.

Wednesday, 11 July 2012

commissioning process

There are six stages in the commissioning process, these stages are as followed.

Writer - This is the person who, funnily enough, writes the original idea. It is the writers job to think of an idea,write it down and turn it into a script or screen play.

Writers agent - It is up to these guys to to get the writer work. They will read the script and go out to look for publishers or producers who they think would be interested in buying their work. They will get a small percentage of what ever money the writer makes

Script editor - The script editor is usually a member of the production team in Television series, such as comedies or dramas, to make sure its ready to be produced. They mainly just make sure there's no continuity errors, suggest improvements or cuts to make sure it adheres to the correct running time.

Commissioning editor - This is is usually a board of people who you will have to pitch your idea to, if they like it then it gets commissioned and made into a program or film or what ever it is your trying to do.

Producer - The producer mainly deals with the financial side to all this. Before a film is financed by a studio the producer will often put their own money into the project, and insure it stays on the production path. They make sure the film sells, they have a direct input in advertising the film during its creation.

Director - The Directors job is to translate the script into a vision. They are more or less the leader in the film/television filming and often editing process. They direct the actors and film crew in what to do on set.

Friday, 6 July 2012

Equipment you'll need in print.

PAPER - It makes sense to practise printing on paper first, so if you mess up your not wasting a shirt, and you can see if you need to make amendmants to your design. For the best results on paper you should put a penny or some cardboard  between your screen and the paper so only the design is printed.

APRON/OLD SHIRT - Now unless your Mr.Miyagi, I suggest you get yourself either an apron or a shirt you dont care about, because it can get messy. Not to mention the paint you should be using, will stain.

T-SHIRT - This will become the proud flag of your art. Although anything can be used to print on, the printable objects are called substrates.

Dr Acrylic Printing Medium 1Lt
SCREEN PRINTING MEDIUM - Its best to use different paints for different surfaces, for instance you should use water or oil based inc for paper, fabric inc for fabric. The all round savior would be acrylic, Its what we used for our shirts and paper so I assume its an all rounder.

SQUEEGEE - It is whats used to drag the ink across the screen evenly. You will need a squeegee to also administer the emulsion to the screen after washing it of coarse. 

 
SCREEN - You apply the emulsion to the screen which seeps into the mesh. On the other side of the screen you place the image which you want burned and used. The mesh on the screen are like pixels, the smaller the holes the clearer and less jagged your picture will be.

PALLET KNIFE - Used for mixing acrillic paints and to scoop out emulsion to then place onto a scoop. It has a flexible, durable steel blade which makes it have more movement and therefore easier to use on thick liquids.
PHOTOSENSITIVE EMULSION - The reason we use photosensitive emulsion is because its so sensitive to light, when its exposed to light it hardens, so if we coat the screen with the emulsion it seeps through the screen filling the tiny holes, on the other side of the mesh we put our image, so when the light hits the emulsion it hardens with the shape of your image burned into it. We then wash off the rest of the emulsion to have a screen with your image ready.


LIGHTBOX -  When the screen is covered in the emulsion, the UV rays harden it. If you put any black screen infront of any part of the emulsion, it will not set what you've covered up and therefor will be able to get washed off with water.

Regualtory issue notes

Censorship is the suppression of any harmfull of offensive material in t.v or film such as swearing, violence and pornographic material. These things usualy become censored because the BBFC or the company airing the program deem it to be offensive or possibly harmfull to a younger audience.

The freedom of information act is the law which alows us to request for any informtion from any government body or authority. In the media this has been used many times for journalists to get some pretty good scoops
such as Prince charles writing to ministers and "meddling in politics" http://www.guardian.co.uk/uk/2009/dec/16/prince-charles-letters-to-ministers

Consumer choice is basically us (the consumers) controlling the market without realising, so if the playstation 3 and xbox 360 came out at the same time, and more of us bought the 360 advertising of that product would go up a lot more, which i believe did actually happen. Another example of this is the turn from analog to digital t.v, after a certain amount of people made the change it became a mandatory thing to do, after 24th october 2012 all analog channels will be shut down, now i can see why they would do this but at the same time i think people should be able to chose whether or not they want digital, although i dont know of anyone who doesnt have/want digital, choice should always be an option.

Taste and Decency in the media is basically what it says. What some people may find funny such as the banned condom commercial where the child is screaming about sweets and then it says "should have warn a condom" other people may find offensive, think it was in bad taste and indecent. Personally I don't think that advert was that bad and banning it was a little over the top, but obvioulsy enough people complained it had to go.

Tuesday, 3 July 2012

Unit 3 purposes of research

As far as i can tell there are six main types of research people can do, they are as followed: Exploratory, Descriptive, Speculative, Explanatory, Predictive and Evaluative. I will explain what each means now.

Exploratory research is when little is known about the topic or previous theorys have been proven wrong. Exploratory research is used to clarify problems, gather data and help researchers form their initial hypothesis on the subject that they are researching.

Descriptive research is the research of things that already exist, studying the behaviour, frequencies, characteristics or gathering statistics on the subject, posing questions which have not yet been answered.

Speculative research is described as when a researcher will pose an idea and others will argue its either not original or even sometimes not worth doing, their research might be kept until it can be proved useful.

Explanatory research is finding the cause and effect, researchers who use this method or type are trying to answer the question "why", for example if there was a study saying divorce was higher in christian couples than jewish couples (Descriptive research) Explanatory researchers would find out why that was the case.

Predictive research is the research of finding corresponding results in other tests that link together. A question a predictive researcher might ask is "do the results of an IQ test tell you how well that person might do in an exam?"

Evaluative research is used to measure, judge, evaluate results from other means of research. Or in other cases evaluating the need for other means of research.

Monday, 2 July 2012

Knife crime research - unit 24

1) The youngest person to be arrested for carrying a knife is 12
http://www.direct.gov.uk/en/CRIMEJUSTICEANDTHELAW/Typesofcrime/DG_181675- This was the site i found this on as the Direct Gov making it straight from the goverment so it will be true and based on original facts

2) in 2007 27 People were stabbed to death in london alone
http://www.sayno2knives.co.uk/about.html - This site was the most helpful to me as it showed all the important facts that were useful to me  
 
3) The first Fatal Stabing of 2008 came just hours after the new year.
http://www.sayno2knives.co.uk/about.html This site was very helpful to me as it was a site based purely on fact's and figures based around Knife Crime and then helped me to have quick one line sentence's  

4) On May bank holiday 2006 (27th-29th May) the police recorded 50 Knife attacks
http://www.sayno2knives.co.uk/about.html

5) From July 2007 - October 2007 there were 5,500 serious knife crimes

http://safe.met.police.uk/knife_crime_and_gun_crime/get_the_facts.html - I used this site for a few facts as it was comng stright from the police making it more reliable and trust worthy.

 6) 28% of children in schools and 57% that were excluded said they have carried a knife in the last year

http://safe.met.police.uk/knife_crime_and_gun_crime/get_the_facts.html - Again i used this site as it seemed the best for reliable information. It was very informative and helped me get inportant information

7) 62% of children who were excluded were a victim carried a kife compared with the 51% who didnt.

 http://www.scotsman.com/news/knife-crime-sharp-facts-1-1493677 i didn't find this site that helpful as it was a big chunk of information which was hard to read. The site was a scottish site s o knife crime proberaly wasn't as common as it would be in north London
8)A survey was done with 4,715 pupils in school and 687 excluded pupils aged 11-16 and were asked "If they had carried or used a weapon -
http://www.thebigquestion.co.uk/teachers-resource/knife-crime-facts-stats/ - This was the sit i used for this and a majority of my research i found it helpful as it was based purely for the sake of knife crime being taught to students by teacher's.

9)15% of children in schools felt "a bit" or "very unsafe" according to the Youth Justice Board
http://www.knifecrimes.org/worried-about.html -I found this site helpful as it was aimed at young people to help then deal/ avoid knife crime

10) For the facts below on illegal knives that are not allowed to be carried in public.
http://www.direct.gov.uk/en/CRIMEJUSTICEANDTHELAW/Typesofcrime/DG_181675 - This site was good to me as it was from the goverment and gave me a full list of knives and a numerous ammount of facts
  • flick knives - knives where the blade is hidden inside the handle and shoots out when a button is pressed; these are also called 'switchblades' or 'automatic knivesbutterfly knives
  • disguised knives - where the blade is hidden inside something like a belt buckle or fake mobile phone
  • gravity knives
  • sword-sticks
  • samurai swords
  • hand-claws
  • foot-claws
  • belt-buckle knives
  • push daggers
  • kubotan (cylindrical container, holding spikes)
  • shuriken (also known as 'death stars' or 'throwing stars')
  • kusari-gama (sickle attached to a rope, cord or wire)
  • kyoketsu-shoge (hook-knife attached to a rope, cord or wire)
  • kusari (weight attached to a rope, cord or wire)

Unit 3 Research techniques - Quantitative and Qualitative

Qualitative research is information that is gathered from interviews, sending out questionaires (if its not a questionaire with simple yes or no questions, as long as it has the answer then an oppinion), surveys ect.


Quantitative research is infomation that is presented as facts, statistics, percentages ect. Depending on what the source is, this is the more reliable of the two.

The 2004 american documentary "Supersize me" is a good example of both research techniques, at the begining of the film Morgan Spurlock talking with his personal trainer, he states that Morgan is above average phsyical shape and is healthy. He is then seen by three doctors a cardiologist a gastroenterologist and a general practitioner, as well as a nutritionist. All of the health profesionals predict that the diet will have an unwelcome effect on his body, but none of them expect anything too drastic one of them even saying the human body is very adaptable. All this research is done before hand and does not involve number this involves talking to the specialist and seeing what they think will happen. Therefore the beggining is Qualitative. Though as the documentary goes on more figures and statistics are shown giving a good mixture of Quantitative and Qualitative research.