Friday, 29 June 2012

Unit 2 - Gloria swanson - initial research

Born: Gloria May Josephine Svensson
in Chicago, Illinois, USA


Died: April 4, 1983 (age 84) in New York City, New York, USA

first appearance in film was when she was 16, played the daughter of Lillian drew in "The Fable of Elvira and Farina and the Meal Ticket"

video installation ideas

IDEA 1
My initial idea is to take the poem "All the worlds a stage" by William Shakespeare and put a video to each segment of the poem. As the poem is about  the seven stages of life, i think it could work being played on a loop. The opening will be a man on a stage performing the poem, then videos to coincide with the poem to tell a story together.

IDEA 2
Film a candle burning from new, while it burns down show the earth and nature flourishing then mankind coming in and taking over, building factory's, having wars, driving, cutting down forests, animals dying, buildings on fire, buildings being demolished. During all of this it cuts back and forth from the candle slowly burning away until it finally goes out.

IDEA 3
film myself talking to the camera flipping a coin, asking the camera to call it. Have several outcomes and put it on loop. Have the film projected behind a desk so it looks like i'm sat there, when people come in it'll seem like i'm asking them.

market research

Audience Data: 
Audience data is a measure of the demographic profiles and household data of the national audience for a television network at certain intervals when something is aired. Audience data could be used as feedback on whether an advertiser is reaching out to the intended audience. Demographic numbers measure the average number of individuals in the selected demographic per household.Impressions measures the number of active televisions that were tuned in when your ad aired. Demographic numbers measure the average number of individuals in the selected demographic per household. (For instance, two people between the ages of 45 and 49.) The numbers for households (such as household income) and interests (such as dogs or golf) indicate one or more persons with those traits in the viewing household, but don't attempt to define the exact number of viewers with those traits in each household.

Audience Profiling:
Audience profiling is finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc.



Consumer Behavior:
Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It assists market researches in learning the trends of the market and what the best ways are to get positive reactions from the consumer the idea is aimed at. 

Advertising Placement:
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Some people consider product placement to be deceptive and unethical.

Product Reach: 
In consumer marketing 'Product Reach' has to do with the Distribution of the product. One of the four 'Ps' of Marketing Mix. It depicts on the availability of your product to the target market.
The more effective the distribution the more is your product reach to the customers at different stores and places and town and cities.

Competitor Analysis:
The process of identifying the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, marketers need to know about the competitive environment and to find out all they can about competitors' products, prices, communication channels quality, and service so as to determine areas of competitive advantage and disadvantage.